ela.now — landing page shotgun

Four real, shippable pages (not mockups) — scroll inside each frame, resize your window for responsive behavior. All light mode, all on the Evergreen Mint system (forest #0E8F5C on #F2F6F2, Bricolage/Instrument/Spline Mono, keyhole mark). Copy obeys the standing laws: identical response on every tier, single-firm launch language, no liveness anywhere.

Direction

Calm authority — private-bank editorial

Centered, quiet, generous whitespace. The keyhole with a breathing halo, one soft skyline nod to the app's welcome art. Reads as a service you trust, not an app you download.

Trade-offs
  • + Most premium feel; ages best; easiest to extend
  • + Calm matches the "calm emergency" brand voice
  • − Least product-visual — you don't SEE the app
Open full page ↗
Direction

Timeline-first — the product truth as the hero

The right-hand hero is a live case card: mono timestamps animating in sequence, mint rail — the exact mental model of the app's active-case screen. Sells the SYSTEM (server-run, fail-safe, ops team).

Trade-offs
  • + Most persuasive: shows what actually happens, minute by minute
  • + Mirrors the app's timeline-first design language
  • − Densest; the example case must stay obviously fictional
Open full page ↗
Direction

Device-forward — app-store energy

A floating CSS-drawn iPhone showing the real home posture ("You're protected", keyhole disc, readiness rows), sticky nav, App Store badge. The most conventional consumer-app shape — deliberately.

Trade-offs
  • + Instantly legible as "there's an app"; best CTA affordance
  • + Phone mock doubles as a product preview
  • − Most conventional; phone mock needs upkeep as the app evolves
Open full page ↗
Direction

The Brief — typeset like a legal document

Numbered articles, clause tables, a signature block "signed, the ELA operations desk". Pure typography and rules, one accent. The most distinctive and memorable; nobody else's landing page looks like this.

Trade-offs
  • + Unforgettable; the legal-document conceit IS the product
  • + Cheapest to maintain (no imagery at all)
  • − Boldest taste risk; drier emotional register
Open full page ↗

Remixes are cheap: any hero can be paired with any tier treatment (cards A/C, table D) or the timeline card from B dropped into A/C/D as a section. Say the word — e.g. "A's hero + B's timeline as section two".