Three seconds. Then you're not alone.
ELA is a membership for UAE residents. If you're ever arrested, one hold sends your case to a vetted law firm, informs your consulate, and shows your family exactly what's happening — even after your phone is gone.
What happens when you hold
The whole response, from your side of the screen. Take it at your pace.
Most nights, nothing happens.
ELA sits quietly on your home screen — profile compiled, contacts chosen, consulate on file. You never think about it. That's the point.
Three seconds. That's your whole job.
Slide, and hold. You don't type anything. You don't call anyone. You don't explain.
Your silence counts as a yes.
A short countdown, in case the moment passes — slide "I'm safe" and nothing happens. If you can't respond, ELA sends.
Then the response runs without you.
Your phone can be locked, dead, or in someone else's pocket. The dispatch runs on our servers, not your screen.
The firm is engaged the moment it accepts your case. If it can't take it, ELA is already finding another.
On your wrist
Some nights your phone is in a bag, a glovebox, someone else's hand. The same three-second hold lives on your Apple Watch — and it starts the identical response.
The people who love you watch help arrive.
One private link, sent only to the contacts you chose. It shows your live location, each milestone as it happens, and the name of the lawyer acting for you.
No unanswered calls. No refreshing the news. No imagining the worst at 3 a.m. — just what is actually happening, as it happens.
Built like infrastructure
The parts you never see are the reason one hold is enough.
Runs on our side
The dispatch runs on ELA's servers. Locked, dead, or taken — your phone has already done its part.
A human ops team
Real people follow every case from the first second to the last. Nothing runs unwatched.
Wrist or phone
iPhone and Apple Watch. Whichever is closer starts the identical response.
One response. Three ways to belong.
Every member gets the identical emergency response — the same dispatch, the same vetted law firm, the same family view. The tiers differ in exactly one way: who pays the legal fees.
Essential
The full emergency response. You settle legal fees directly with the firm.
Shield
The same response, with legal fees insured — underwritten by a regulated UAE insurer.
Family Shield
Shield for two adults. Every adult protected, one shared family view.
Whichever you choose, the night runs the same way. Only the bill changes hands.
Insurance benefits are provided under a group policy with a regulated UAE insurer. ELA is a membership service; it is not an insurance company and does not sell, arrange, or advise on insurance.
Built so one hold is enough.
ELA launches soon on iPhone and Apple Watch. Membership opens at launch.
COMING SOON · iPHONE + APPLE WATCH